Forbes: The Quiet Rise of AI in Real Estate Follow-Up

The Problem: Speed Matters More Than Ever

In sales—especially real estate—the first agent to make contact is often the one who wins the deal. Yet most agents are stuck with slow, manual systems. Leads go cold before anyone ever makes a call, and by the time a rep follows up, the opportunity is gone.

Industry research shows that contacting a lead within 5 minutes increases conversion chances by up to 10x. But the average response time? Over 40 minutes.

Speculo is changing that.

The Speculo Solution: AI That Works in Seconds

Speculo’s AI-powered assistant is built to eliminate lag time. As soon as a lead enters your CRM, fills out a form, or clicks “Get in Touch,” Speculo responds—automatically and instantly.

Whether it’s day or night, weekday or weekend, your AI assistant is ready to follow up in under 60 seconds.

How It Works

• Instant lead detection


Speculo connects with your lead capture forms, CRMs, or ad platforms to monitor new activity in real time.

• Smart follow-up logic

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Based on your preferences, it initiates a call, text, or email within seconds—fully personalized to the lead.

• Live call transfers

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If a lead is qualified, Speculo can transfer them directly to you or book a meeting based on your availability.

Real Results From Real Agents

Agents using Speculo have seen:

• A 4x increase in lead engagement
• Faster appointment booking
• A measurable decrease in no-shows and cold leads

What Makes Speculo Different?

• Built for real-time calls – Not just messages, but voice contact in under a minute.
• Fully branded outreach – The AI sounds like you, not a generic bot.
• Intelligent routing – Leads are filtered, qualified, and routed to the right place.
• AI + human combo – Use AI to make contact, then take over when it counts