NAR's New Ethics Policy: Brokers, It’s Your Move

NAR just updated its Code of Ethics — removing “hate speech” language and narrowing enforcement to professional actions only. Translation? Local and state boards have less responsibility, and brokerages now carry more of the load.

What’s the big deal?
While this reduces liability for state and local Realtor associations, it also puts more responsibility on brokers to manage ethics, discrimination complaints, and agent behavior — especially outside of transactions.

Think: what happens when a Realtor posts something offensive on social media, but not while showing a home? That’s now your lane.

Leaders say this is a wake-up call:
→ Build stronger internal ethics policies
→ Invest in real DEI training
→ Set the tone on values and accountability

Yes, it's a shift — but also a chance to lead with integrity and build trust. This shift is a chance — to lead with integrity, to show your agents (and your community) what your business truly stands for, and to build a brand people trust.

Let’s raise the standard together — not because we have to, but because we want to. Book a demo with us and let’s make smart leadership easier. 

Real Estate is Evolving — Are You?

In this week’s episode, Michael Ward and Bobby Moats break down why human connection is still king — even in an AI-driven world.

Real estate isn't just about leads, it's about people. And while AI and tech are changing the game, the agents who win are the ones who know how to connect first and automate second. From maximizing open houses and print marketing to building smarter lead systems and becoming your own portal, this episode covers the modern agent’s must-knows.
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✨ Key Takeaways:
✔️ AI isn’t replacing agents — it’s helping them connect better.
✔️ People still crave face-to-face engagement.
✔️ Print marketing? Still works (and converts).
✔️ Cheap leads aren’t bad leads — they just need follow-up.
✔️ Want more control? Be your own portal.
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If you're not adapting, you're falling behind.‍

The tools are here.

The strategy is clear.
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Ready to turn leads into loyal clients?

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