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Bobby Moats
October 17, 2025
5 Mins.
Real Estate’s Hottest Gossip...
5 Things to Do Today to Give Yourself a Fighting Chance on ChatGPT


5 Things to Do Today to Give Yourself a Fighting Chance on ChatGPT
(And why Speculo.ai agents are already way ahead of the curve.)
Zillow teaming up with ChatGPT?
Pretty cool, right? But here’s the thing, we’ve been building the future they’re just starting to talk about.
At Speculo.ai, we’ve already built the future they’re just talking about.
Our AI-powered IDX search already lets users chat their way through listings — even track website activity from eAlerts without them logging in.
While everyone else is figuring out how to “show up in ChatGPT,” the agents using REMI, our AI, are already showing up where it matters most — inside real conversations powered by AI.
So yes, the news is exciting. But for us?
It’s just another day pushing what’s possible.
If you want to stay sharp in this new AI era, here are 5 ways to keep your edge:
1. Research Like a Client
Ask ChatGPT: “Who’s the best real estate agent in [your city]?”
If your name doesn’t pop up, no sweat — just start tightening your online presence.
💡 Speculo.ai Tip: Remi already connects the dots for you — syncing verified data, monitoring user behavior, and surfacing what buyers actually care about. You’re not chasing trends — you’re driving them.
2. Build a Trust Trail
AI trusts what people trust — consistency, reputation, engagement.
That means keeping your online profiles tight, active, and connected.
💡 With Speculo.ai, you don’t just get profile optimization — you get behavioral insights from website activity, eAlerts, and user actions even when they’re not logged in. You’re not guessing what clients want, you’re watching it happen in real time.
3. Be the Local Legend
People search like they talk.
“Best homes near [city landmark].”
“Affordable houses with big backyards.”
💡 Remi translates local language into insights. She knows what your buyers are searching for — and makes sure you show up first.
4. Pick Your Niche. Then Own It.
AI rewards experts, not generalists.
You want to be the name for first-time buyers? Luxury listings? Relocations?
💡 Remi spots the trends before they trend. She learns which clients convert, what listings perform, and where your edge really is. This isn’t guessing — it’s precision targeting with a smile.
5. Stay Human
Remi’s smart, but you’re magic.
AI can spark the connection, but only you can close with heart.
Let’s talk about how Speculo.ai keeps you one step ahead →
Zillow may have just announced ChatGPT-powered searches.
But we’ve already been living in that future.
Our IDX search? It’s already conversational.
Our system? It’s already tracking engagement beyond logins.
Our mission? It’s to make agents unstoppable in the age of AI.
Everyone else is building “next.”
We’re building now.
Book your Speculo.ai demo today →
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