The gap between good and great? It’s called AI. 👀

Top 5 AI Trends Every Real Estate Brokerage Needs to Wake Up To

AI is no longer the “next big thing” in real estate. It’s the thing shaping which brokerages rise — and which get left behind.

The only question is: are your agents equipped for it?

Here’s what’s happening in real estate right now:

1. Top agents are going all-in on AI.

The best agents aren’t experimenting — they’re executing.
📊 41% of top performers use AI, compared to just 22% of everyone else.

But only 29% of brokerages provide AI tools. That’s a massive miss. Imagine giving your team instant marketing, smart lead calls, and auto-generated content. That’s not futuristic — it’s survival.

2. There’s still a gap — but not for long.

Only 23% of agents use AI tools today, but 34% are eager to start. That’s your window to lead. Give them the tools and training now — or watch another brokerage do it first.

3. Tech-backed brokerages win.

When brokerages equip their agents with modern tools — schedulers, ad platforms, SMS, AI — performance skyrockets. The proof is in faster deal cycles and stronger brand visibility.

4. Agents want personalization — AI makes it easy.

37% of agents say they can’t personalize their marketing. AI fixes that fast by automating messages, timing, and tone based on client behavior. Authenticity at scale? Yes, please.

5. Listen to your agents — they’re asking for AI.

👉 83% of brokerages want agents to use their tools.
👉 Only 32% measure if they actually do.

See the problem? Agents want smarter tools.
Brokerages want adoption.
AI is the bridge — if brokerages build it intentionally.

READ HERE: INMAN.COM

Let’s talk about how Speculo.ai keeps you one step ahead →

So, what now?

AI isn’t replacing agents. It’s replacing old systems.

The brokerages that thrive will be the ones that empower their agents with the right AI tools and the know-how to use them — not someday, but now.

That’s exactly what we do at Speculo.ai.

We build AI that works for real estate, not against it — from automated lead calls and instant responses to predictive insights that tell you what your clients want before they do.

Because when agents and AI work together, everyone rises.
And in this market, rising fast isn’t optional — it’s the only move.

Book your Speculo.ai demo today →

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