Is the Housing Market Back… or Just Messing With Us Again?

Is the Housing Market Back… or Just Messing With Us Again?

Mortgage rates are dipping—but is it enough to move the needle? Let’s break it down in plain speak:

Rates: Down... But Just a Bit

• Mortgage rates dropped from 6.84% → 6.72%
• 10-year yield slid to 4.23%

Not a huge crash, but enough to stabilize some key housing metrics.
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Buyers: Quietly Coming Back

• 21 straight weeks of year-over-year growth in mortgage apps
• Last 8 weeks? Double-digit increases
• Why? Rates dipped + new listings ticked up = cautious optimism
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Pending Sales: Near Year-to-Date Highs

• This week: 74,130 sales pending
• Last year? Only 66,645
  Yes, the market is more active—even without rates breaking under 6.64%.
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Inventory: Finally Growing

• Up 29% YoY, now at 831,110 homes
• Slowing a bit as rates fall, but still trending strong
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Listings: Bounced Back

• Over 81,000 new listings this week
• Not consistent yet, but we’ll take the win
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Price Cuts: High, But Stable

• 40% of listings had price drops
• Reflects cautious sellers + elevated inventory
• 2025 home price forecast? A modest +1.77%
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TL;DR — WHAT YOU NEED TO KNOW

• Rates are sliding (slowly), and that’s good.
• Buyers are back… kinda.
• Inventory is improving, but cautiously.
• Price cuts are up. Demand is still warming up.
• The job market this week will shape what happens next.
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Bottom Line

The housing market might be stabilizing, but don’t confuse less bad with booming. We’re not in a free fall anymore—but we’re not on fire either.

So before you uncork the bubbly or doom-scroll your Zillow app, watch the next few weeks. Especially post-July 4th.

SOURCE: HOUSINGWIRE.COM

Become Your Own Portal (And Let Z@#%$^ Burn Cash)

If you're still feeding the big portals... you might be starving your profits.
In this no-holds-barred episode of Speculo Live, Bobby and Michael dig deep into the real estate industry's future—and why agents need to start thinking like CEOs.

And it starts with one truth bomb:

You don’t own your funnel.
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The Real Problem with Portals

Portals aren’t here to make you rich. They’re built to capture your leads, drain your margins, and sell you back your own clients. Every agent knows the pain of paying massive referral fees while getting less and less control over the client experience.

Bobby and Michael explain that if you’re working for the portal, you’re losing.

“Portals are predatory by design. And the math doesn’t math.”
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So What’s the Move?

It’s time to become your own portal.

That means owning the lead funnel from first click to closing.
That means building a client journey where you are the first touchpoint—not some branded platform stealing your shine.

The real estate industry is shifting toward hyper-local dominance. Your face, your brand, your insights—those are your biggest assets.

Portals can’t compete with a real person who shows up in the neighborhood. But to stay competitive, you’ve got to own the whole experience. Every touchpoint. Every conversation.

“Agents don’t want more leads. They want more closings. And that starts with owning your funnel.”

Let's DEMO this!
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We’ll show you how the magic happens (and maybe blow your mind a little).

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