Who Really Owns Your Listing Photos?

Zillow Got Caught. CoStar Isn’t Having It. Here’s Why It Matters to You.

🚨 Real estate tea, incoming.

Zillow just got slapped with a federal lawsuit by CoStar (aka the parent of Homes.com and Apartments.com) for allegedly “borrowing” nearly 47,000 copyrighted listing photos — many of them with the CoStar watermark still on them.

Yes, watermark. Yes, 47,000 photos. Yes, they got receipts. 👀

But wait, Zillow didn’t stop there. According to the suit, they even distributed those images across their partner platforms like Realtor.com and Redfin.
Meanwhile, CoStar claims they’ve invested billions into building the world’s largest real estate photo library. That’s pro photographers, copyrighted content, and years of strategy.‍

(READ MORE HERE: INMAN.COM)

So what does this mean for you?
Welcome to the future, powered by YOU, with Speculo.ai

Speculo.ai is over here empowering agents to own their pipeline, protect their content, and actually see what’s working in real time.

💡 No more guessing who saw your listing.
💡 No more wondering if your content is being scraped.
💡 No more waiting around for leads to maybe call back.

With AI that actually works for YOU, Speculo.ai gives agents and brokerages a tech edge that doesn’t just keep up, it takes the lead.

Zillow might be playing defense.
You? You’re playing smarter.

Let’s build a system that works for the people actually doing the work.

You own the listings.
You own the results.

Speculo.ai just makes sure you win.

Let’s Talk About How!

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