Nearly 1 in 4 Agent Reviews on Company Z Are Likely Written by AI!

Nearly 1 in 4 Agent Reviews on Company Z Are Likely Written by AI! Here’s what it means and what we’re doing about it.

A new study by Originality.ai just dropped a bombshell: 23.7% of 2025 reviews on Company Z (yes, the real estate giant) were likely written by AI a 558% spike since 2019.

That’s not just a red flag. That’s a credibility crisis. Buyers and sellers rely on reviews to make huge, life-changing decisions. But if AI is inflating reputations, who can they trust?

This is exactly why Speculo.ai was built.

We’re not here to fake trust, we’re here to build it. Our AI doesn't write reviews. It doesn't pretend to be people. It exists to empower real agents to do what they do best: connect, communicate, and close — with real conversations and real relationships.

While others use AI to game the system, Speculo.ai uses it to bring people together, keeping the heart of real estate human.

Because in a world full of AI noise, authenticity is your loudest advantage.

The chaos that reminded us what really matters in real estate

In this week’s episode of Speculo.ai LIVE, Michael Ward and Bobby Moats talk about their summer moments—Canada Day, Independence Day, and yes, a few chaotic curveballs—and how all of it ties back to what really matters in real estate right now: trust, authenticity, and showing up with the right kind of support.

You’ll hear how agentic AI (basically your digital right-hand) helps agents stay human while working smarter—handling follow-ups, engaging clients, and freeing you to focus on what only you can do. This isn’t about AI replacing agents. It’s about Speculo.ai helping agents show up better, lead with heart, and win in a market where connection still counts most.

If you’ve ever wondered where AI ends and real estate begins, this episode is for you.

Let’s build trust, grow your business, and keep it real—with Speculo.ai.

Let's DEMO this!

We’ll show you how the magic happens (and maybe blow your mind a little).

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